Nonprofit Organizations That Do Not Serve and Adapt to the Needs

question 175

True/False

Nonprofit organizations that do not serve and adapt to the needs and wants of their target public may fail.

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Definitions:

Value

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.

Perceptual Map

Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.

Ideal Points

Preferences or positions considered most favorable or desirable by an individual or group, often used in the context of marketing to tailor products or services.