Coca-Cola Has Expanded to Diet Coke, Cherry Coke, and Caffeine-Free

question 14

Multiple Choice

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of

• A) product modifications.
• B) functional modifications.
• C) aesthetic modifications.
• D) line extensions.
• E) product lining.

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Definitions:

Divergent Thinking

An approach or technique adopted to produce innovative ideas through the examination of numerous potential answers.

Convergent Thinking

A cognitive process in which multiple pieces of information are combined to solve a problem or come up with a single, correct solution.

Functional Fixedness

A cognitive bias that limits a person to use an object only in the way it is traditionally used, hindering the ability to see alternative uses.

Standardization

The development of uniform procedures for administering and scoring a test, and the creation of norms (performance standards) for the test.