In Product Modification, Three Conditions Must Be Met to Improve

question 114

Multiple Choice

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

• A)modification should make the product more consistent with customers' desires.
• B)competing companies should not be aware of planned product modifications.
• C)modification should change customers' desires to provide greater satisfaction.
• D)management must perceive the modification as a reasonable and necessary action.
• E)production costs and materials needed should be limited.

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