Use the Following to Answer the Questions

question 73

Multiple Choice

Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club.This would be an example of a(n)

• A) strategy for the maturity phase.
• B) phase out product deletion strategy.
• C) immediate-drop decision.
• D) pullout product deletion policy.
• E) return to test marketing.

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Definitions:

Agoraphobia

A set of phobias, often set off by a panic attack, involving the basic fear of being away from a safe place or person.

Cognitive-behavior Therapy

A psychotherapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Panic Disorder

An anxiety disorder in which a person experiences recurring panic attacks, periods of intense fear, and feelings of impending doom or death, accompanied by physiological symptoms such as rapid heart rate and dizziness.

Cultural Mismatch

A situation where there is a discordance between an individual's cultural background and the culture of the environment they are in, often leading to challenges in adaptation.