Use the Following to Answer the Questions

question 65

Multiple Choice

Use the following to answer the questions.
Jonathan Moore,president of Polar Manufacturing Company,has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests,and plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of personal thermal underwear,however this product is to be discontinued within the week due to its unprofitability.While discussing these strategies,the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 11.2.The decision to delete the industrial product line of ice chests is an example of deleting a product through a(n) ____,while the decision to drop the thermal underwear line is an example of a(n) ____.

• A) run-out; phase out
• B) phase-out; immediate drop
• C) immediate drop; run-out
• D) immediate drop; phase-out
• E) phase-out; run-out

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Definitions:

Direct Suggestion

A straightforward recommendation or instruction given to influence the thoughts or actions of others.

Self-Cleaning Hotpoint Oven

A kitchen appliance manufactured by Hotpoint that features an automatic cleaning function to remove baked-on food and greases without manual scrubbing.

Customer Benefits Plan

A strategy or program designed to highlight and deliver the advantages or positive outcomes that a customer can expect from a product or service.

Sales Presentation Mix

A combination of techniques, tools, and strategies used during a sales presentation to effectively communicate the value of a product or service to a potential client.