Frito-Lay, Which Is Widely Known for Producing Chips and Other

question 139

Multiple Choice

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

• A) poor timing.
• B) the failure to match product offerings to customer needs.
• C) technical problems.
• D) overestimation of market size.
• E) ineffective branding.

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Definitions:

Lifetime

The period during which something is functional, active, or intended to last.

Fixture

An item of personal property that has been attached to or closely associated with real property in such a way that it becomes legally part of the real property.

Attachment

In general, the process of taking a person’s property under an appropriate judicial order by an appropriate officer of the court. Used for a variety of purposes, including the acquisition of jurisdiction over the property seized and the securing ofproperty that may be used to satisfy a debt.

Intent

The state of mind directing actions towards a specific objective, significant in law, indicating the purpose behind an action.