What Are a Marketing Manager's Two Options During the Decline

question 156

Multiple Choice

What are a marketing manager's two options during the decline stage?

• A) Reintroduce the product to new markets or stop sales immediately
• B) Speed up the product's decline or increase advertising
• C) Attempt to postpone the decline or accept its inevitability
• D) Divesting the brand or reinvesting in the brand
• E) Accept the decline or phase the product out

---

Definitions:

Cover

In commercial transactions, the act of purchasing substitute goods when a seller fails to fulfill a contract.

Incidental Damages

Additional minor costs that a party incurs when the other party fails to fulfill a contract.

Unpaid Seller

A seller who has not received payment for goods supplied.

Cover

A legal remedy in contract law where the aggrieved party purchases goods or services, similar to those agreed upon, from a different source due to the original party's failure to comply.