____ Connects Customers with Marketers as Well as Other Customers

question 92

Multiple Choice

____ connects customers with marketers as well as other customers.

• A) Accessibility
• B) Addressability
• C) Interactivity
• D) Connectivity
• E) Control

---

Definitions:

Competitive Variation

Differences among competitors in a market that provide alternative options to consumers, including features, pricing, and quality.

Variable-Ratio

A type of reinforcement schedule in which a response is reinforced after an unpredictable number of responses, making it highly effective for maintaining behavior.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.

Variable-Interval

In the context of operant conditioning, a schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.