To Obtain the Names of Specific Potential Customers, the Business

question 88

True/False

To obtain the names of specific potential customers, the business marketer is well advised to employ the services of a commercial data company, since this is both cheaper and faster than any other method.

---

Definitions:

Service Quality

The assessment of how well a delivered service matches the customer's expectations.

Credence Properties

Attributes of a product or service that cannot be fully evaluated before purchase and often even after use, typically related to quality or ethical considerations.

Dentistry

The medical field focused on the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity.

Word-of-mouth Communications

A form of unpaid promotion where satisfied customers recommend products or services to others in their social or professional circles.