How Do Globalized Marketing Strategies Differ from Customized Marketing Strategies

question 8

Essay

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

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Definitions:

Mass-Market Media

Refers to forms of media that are intended for and consumed by a large audience, including television, radio, newspapers, and magazines.

Interpretation

The act of explaining, reframing, or giving meaning to a particular piece of information, text, or art.

Morley's Study

Refers to research by David Morley, focusing on audience reception and the decoding of media messages, often highlighting variations in interpretation based on social and cultural contexts.

British Families

Households or kinship groups in the United Kingdom, characterized by their diverse structures and cultural traditions.