Use the Following to Answer the Questions

question 34

Multiple Choice

Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 7.2.When Precision Brake's sales team calls on tractor manufacturing companies,the first person they usually talk to is the receptionist.In this example,the receptionists would be considered to be ____,part of the buying center.

• A) gatekeepers
• B) influencers
• C) users
• D) buyers
• E) controllers

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Definitions:

Net Operating Income

The total profit of a company after operating expenses are subtracted, but before taxes and interest are deducted.

Average Operating Assets

The average value of the assets involved or used in the operating activities of a company over a given period, typically calculated as the average of the opening and closing balances of these assets.

Residual Income

Earnings that exceed the minimum required return on investment; it's what remains after all costs and expenses have been deducted.

Return on Investment

A performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments, calculated as net profit divided by the cost of the investment.