The Buildup Approach Measure of Sales Potential

question 33

Multiple Choice

The buildup approach measure of sales potential

• A) starts with broad estimates of general economic activity.
• B) ends with an estimate of a single firm's sales of a specific product.
• C) starts with forecasts about demand for a specific product within a relatively small area.
• D) does not use sales estimates.
• E) is seldom employed by industrial firms.

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Definitions:

Flexibility

The quality of bending easily without breaking, often related to muscles and joints, and its enhancement is a goal of various physical exercise programs.

Weight Lifting

A form of exercise involving the lifting of weights to improve strength and muscle mass.

Stretching

The act of gently extending muscles to increase flexibility and reduce the risk of injury.

Jogging

A form of aerobic exercise that involves running at a slow, steady pace as a means to improve fitness, burn calories, and enhance cardiovascular health.