Barry Gluckman of WP International, a Major Marketer of Word-Processing

question 173

Multiple Choice

Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Dorchette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ____ in this purchase decision.

• A) gatekeeper
• B) buyer
• C) decider
• D) buying center captain
• E) order giver

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Definitions:

Net Income

The net income of a business once all costs and taxes are subtracted from its revenues.

Transactions

Economic events that require recording in the financial statements because they affect assets, liabilities, or equity.

Common Stock

A type of equity security representing ownership in a corporation, entitling holders to vote on corporate matters and receive dividends.

Dividends

Financial distributions made to shareholders by a company, often as a portion of its earnings.