During the Search for Products and Evaluating Possible Suppliers Stage

question 35

Multiple Choice

During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use ____ analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.

• A) cost
• B) value
• C) profit
• D) strategic
• E) SWOT

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Definitions:

Market Positions

The rank or standing of a company's product or brand in a particular market, relative to its competitors.

Firms Strengths

The unique assets, capabilities, or advantages that give an organization a competitive edge in the market.

Profitable Products

Goods or services that generate more revenue than the costs associated with producing and delivering them to customers.

Marketing Products

The process of promoting, selling, and distributing a product or service.