Use the Following to Answer the Questions

question 137

Multiple Choice

Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1.Which of the following groups should Samsung not include in its buying center for the new equipment?

• A) Purchasing agents at Samsung
• B) Eventual users within Samsung
• C) Potential future Samsung customers
• D) Gatekeepers within Samsung
• E) Senior managers at Samsung

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Definitions:

Accounts Receivable

Amounts owed to a business for services performed or goods delivered.

Percentage Increase

A measure of how much a certain quantity grows over a specific period, expressed as a percentage of the original amount.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as net profit divided by initial cost.