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Marketers can control the perception of potential buyers.
Expected Return
The anticipated amount of profit or loss an investment generates over a given period of time.
Standard Deviation
A statistical measure of the dispersion or variability in a set of data, often used in finance to quantify the risk associated with a security or investment portfolio.
Coefficient Of Variation
A standardized measure of the dispersion of a probability distribution or frequency distribution, used to assess risk relative to expected returns.
Beta
Beta is a measure of a stock's volatility in relation to the overall market, indicating its risk relative to the market average.
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