Use the Following to Answer the Questions

question 49

Multiple Choice

Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 7.2.Last year,Precision Brake's sales to the manufacturers of lawn tractors declined,partially due to the fact that more consumers were hiring small landscaping businesses to cut their grass.This decline in sales for Precision Brake is an example of

• A) Product scarcity
• B) Joint demand
• C) Derived demand
• D) Reciprocity demand
• E) Inelastic demand

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Definitions:

Firm Activities

Actions or tasks undertaken by a business in pursuit of its goals, which can range from operational to strategic in nature.

Customer Journey

The complete sequence of experiences that customers go through when interacting with a company and its products or services, from initial awareness to post-purchase.

Touchpoints

Refers to the various points of interaction between a brand and its customers, across different channels and moments in the customer journey.

Normative Stakeholder

An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.