When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.

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Definitions:

Units

Basic quantities used to specify measurements in various fields, such as length, mass, and time.

Diameter

A straight line passing from side to side through the center of a body or figure, especially a circle or sphere.

Gauge

A measure of the thickness or size of various items, like wire or body piercing jewelry, or a device for measurement.

Measurable Dose

A quantity of a substance, especially a medicine, that can be accurately measured and is suitable for administration.