After Purchasing a Product,postpurchase Evaluation May Result in Cognitive Dissonance

question 104

Multiple Choice

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

• A) the congruence between external and internal searches for product information.
• B) a function of the manner in which the manufacturer of the product describes its attributes.
• C) satisfaction with the purchase.
• D) the establishment of criteria for comparing products.
• E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

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Definitions:

Budgets

Are plans that commit resources to projects or activities.

Single-use Plans

Plans developed to achieve a set of goals that are not intended to be repeated in the future, specific to a unique situation.

Standing Plans

Refers to established policies, procedures, and rules that provide a basis for decision-making and action in recurring situations.

Project Schedule

A planned timeline for the tasks and milestones involved in completing a project, often depicted in a Gantt chart or similar tool.