Purchasers Who Intend to Use or Benefit from the Purchased

question 77

Multiple Choice

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

• A)ultimate consumers.
• B)end-use consumption group.
• C)business market.
• D)household purchasing group.
• E)organizational market.

---

Definitions:

Illusory Correlation

The perception of a relationship between two variables when no such relationship exists.

Psychological Research

The systematic investigation of the mind and behavior through controlled experimentation and observation.

Everyday Reasoning

The process of making sense of daily occurrences and drawing conclusions based on personal experiences and beliefs.

Common Sense

Practical judgment concerning everyday matters or a basic ability to perceive, understand, and judge things shared by nearly all people.