A Customer Shopping for a Fax Machine Tells a Salesperson

question 156

Multiple Choice

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her

• A) framing characteristics.
• B) service characteristics.
• C) consideration set.
• D) evaluative criteria.
• E) information search criteria.

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Definitions:

Impression Management

The method through which people try to influence the perceptions others have about them, particularly during social engagements and presentations.

Erving Goffman

A sociologist famed for contributions to symbolic interactionism and the theory of self-presentation in daily life.

George Herbert Mead

An American sociologist, philosopher, and psychologist known for his work on symbolic interactionism and social self-concept.

Developmental Milestones

Specific functional and physical abilities seen in infants and children as they grow and develop, used to gauge their progress against typical patterns.