____ Are Situational Influences That Include the Characteristics and Interactions

question 181

Multiple Choice

____ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made,such as friends,relatives,and salespeople.

• A) Physical surroundings
• B) Social surroundings
• C) Purchase reasons
• D) Buyer's momentary mood and condition
• E) Pressures created by time factors

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Definitions:

Grain

A unit of measure traditionally used in pharmacology and jewelry, equal to approximately 0.065 grams.

Milligram

A unit of mass equal to one thousandth of a gram.

Gram

A measure of mass that corresponds to 1/1000th of a kilogram.

Kilograms

The base unit of mass in the International System of Units (SI), equivalent to 1000 grams.