The Following Are All Guidelines for Questionnaire Construction That Support

question 177

Multiple Choice

The following are all guidelines for questionnaire construction that support ethical marketing research except to

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

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Definitions:

Atmospheric Nitrogen

The form of nitrogen gas (N2) that makes up a major portion of the Earth's atmosphere, largely inert and not directly usable by most living organisms.

Gladiolus

A genus of perennial flowering plants in the iris family known for its sword-shaped leaves and colorful flower spikes, popular in gardens and floral arrangements.

Stolon

Stem that grows horizontally along the ground and may give rise to new plants where it contacts the soil—e.g., the runners of a strawberry plant.

Bulb

An underground storage organ formed from swollen plant parts, containing nutrient reserves to support the plant's next cycle of growth.