A Group Becomes a Reference Group for an Individual When

question 161

Multiple Choice

A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she

• A) takes on many of the values,attitudes,or behaviors of group members.
• B) becomes a formal member of the group.
• C) becomes familiar with the group's activities.
• D) seeks information from members of the group regarding buying decisions.
• E) cannot control the strength of his or her involvement with the group.

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Definitions:

Decision Areas

The key aspects or fields within an organization or endeavor that require choices to be made, shaping strategy and operations.

Firm's Mission

A statement that defines the core purpose, ethos, and direction of a company, often guiding its strategies, decisions, and operations.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Cultural Issues

Challenges and considerations that arise in workplaces or societies from differences in traditions, practices, languages, and values among people.