Use the Following to Answer the Questions

question 74

Multiple Choice

Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others.
-Refer to Scenario 6.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of

• A) perception.
• B) motivation.
• C) attitudes.
• D) learning.
• E) influence.

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Definitions:

Economic Success

The achievement of financial prosperity, often measured by income, wealth, or the ability to afford a comfortable lifestyle.

Social Structural Differences

Refers to the distinct and often unequal arrangements within a society that shape individuals’ access to resources, opportunities, and social positions based on various attributes like class, race, and gender.

Economic Outcomes

The results of economic activities, which can include measures such as income, wealth, and employment levels.

West Indian Immigrants

Individuals who have moved from the Caribbean region, also known as the West Indies, to another country, often bringing with them unique cultural traditions.