Generally Speaking,individuals Who Are Unemployed Would Not Be Considered a Target

question 218

Multiple Choice

Generally speaking,individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because

• A) they would not desire such products.
• B) they would not be willing to purchase such products.
• C) they would not have the ability to purchase such products.
• D) such markets are narrowly defined geographically.
• E) they are not authorized to purchase such products.

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Definitions:

Social Class

A division of a society based on social and economic status, affecting opportunities, lifestyles, and attitudes.

Ethnicity

A category of people identified with each other based on common ancestral, social, cultural, or national experiences.

Social Construction

A theory in sociology and philosophy which posits that many aspects of society, including knowledge, are not inherent but are instead created by societal groups and interactions.