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Mattel Views the Toy Market as Composed of Four Age

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Mattel views the toy market as composed of four age groupings,each with different needs and desires.Each of these groups are known as


Definitions:

Shaping

A method of conditioning in which successive approximations of a target behavior are reinforced until the desired behavior is achieved.

Autistic Children

Refers to children on the autism spectrum, characterized by variations in social interaction, communication, and behavior.

Discriminative Stimulus

A stimulus in the presence of which a particular response is reinforced, helping an individual differentiate when a certain response will be rewarded.

Classical Conditioning

An educational method that happens when a connection is made between an external stimulus and one that occurs naturally.

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