When Research Indicated That Bluetooth's Products Were Not Reaching the Correct

question 105

Multiple Choice

When research indicated that Bluetooth's products were not reaching the correct target market,marketers of Bluetooth decided to change from demographic segmentation to psychographic segmentation.Which group of new segmentation variables will Bluetooth now be using?

• A) Geographic location of customers
• B) Age,sex,and socioeconomic characteristics
• C) Social class variables
• D) Personality characteristics,motives,and lifestyles
• E) Family life cycle,social class,and religion

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Definitions:

Time of Day

The specific time within a 24-hour period, often considered as a factor affecting human behavior and biological processes.

Sleep Deprivation

A condition resulting from a lack of adequate sleep, which can affect cognitive functions, mood, and overall health.

Catch Up

Refers to the process of trying to reach the same level or standard as someone or something else, often after a period of lagging behind.

Sleepiness Decreases

A reduction in the feeling of being tired or the need for sleep, often resulting from rest or specific interventions.