Use the Following to Answer the Questions

question 143

Multiple Choice

Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that different rail lines wanted engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 5.2.What segmentation variable is GE Transportation using to select a target market?

• A) Demographic
• B) Benefit expectations
• C) Income
• D) Volume usage
• E) Psychographic

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Definitions:

Police Job

Occupation involving enforcement of laws, maintenance of public order, and protection of life and property.

Expected Frequency

In statistics, the predicted count of occurrences across different categories or intervals in a sample.

Expected Frequency

The number of times an outcome is expected to occur in a statistical experiment based on the probability of that outcome.

Police Job

Employment in law enforcement, responsible for maintaining public order and safety.