Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

question 67

Essay

Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

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Definitions:

IQ Scores

Numerical measurements derived from standardized tests designed to assess human intelligence and cognitive abilities relative to a statistical normal distribution.

Crystallized Intelligence

The ability to use knowledge gained from past experiences, recognizing it as a form of intellectual ability that tends to improve over a person's lifespan.

Fluid Intelligence

Intellectual ability that reflects basic information processing skills, including working memory, processing speed, and the ability to detect relations among stimuli and draw inferences; underlies learning, is not influenced by culture, and reflects brain functioning.

Pragmatic Intelligence

The ability to solve real-world problems by adapting to, shaping, or selecting environments.