What Variables Are Used to Segment Business Markets

question 125

Short Answer

What variables are used to segment business markets?

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Definitions:

Communication Budget

The financial allocation for all communication and promotional activities within a company, including advertising, public relations, and direct marketing.

Objective-and-task

A method of budget setting in marketing that involves defining specific objectives and then determining the tasks necessary to achieve these objectives.

Director of Marketing

A senior executive responsible for leading and managing marketing strategies, activities, and goals of a company.

Click-through Rate

A metric that measures the number of clicks advertisers receive on their ads per number of impressions.