Why Is It Important for Marketers to Forecast Sales Potential

question 99

Short Answer

Why is it important for marketers to forecast sales potential for the entire industry as well as for the individual company?

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Definitions:

Postformal Reasoning

A stage of cognitive development proposed to follow Piaget’s formal operational stage; thinking and problem-solving are restructured in adulthood to integrate abstract reasoning with practical considerations.

Cultures

The social behaviors, practices, beliefs, and norms that characterize a society or a specific group within a society.

Career Setting

A professional environment or context where individuals work and grow in their chosen occupations.

Expectations

beliefs about the way events, behaviors, or outcomes should occur in the future, often influencing people's interactions and perceptions.