The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

---

Definitions:

Internet Addiction

A problematic usage of the internet characterized by excessive or poorly controlled preoccupations, urges, or behaviors regarding internet use that lead to impairment or distress.

Withdrawal Symptoms

Withdrawal symptoms are the physical or psychological effects experienced when reducing or discontinuing the use of a substance that one has become dependent on or addicted to.

Manufacturing Consent

Manufacturing Consent is a concept and title of a book by Edward S. Herman and Noam Chomsky that describes how media and propaganda are used to create and manipulate public opinion to serve elite interests.

Dominant Classes

Social groups that possess a disproportionate share of wealth, power, and privilege in a society, often shaping policies and norms to their advantage.