A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Sale Proceedings

The process and actions taken to complete the sale of assets, including the distribution of the proceeds from the sale.

Foreclosure

The legal process by which a lender seizes and sells a property after the borrower fails to meet repayment obligations.

Deficiency

In real estate, the difference between the amount owed on a mortgage and the selling price of the property, if the property is sold in a foreclosure sale for less than the balance owed.

Conditional Sale Agreement

A legal contract where the sale of goods or property is contingent upon specific conditions being met, often relating to payment terms.