Age, Rate of Product Use, Location, and Gender Are All

question 10

Multiple Choice

Age, rate of product use, location, and gender are all examples of common

• A) demographic variables.
• B) geographic characteristics.
• C) targeting strategies.
• D) psychographic variables.
• E) segmentation variables.

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Definitions:

LIFO

Last In, First Out, an accounting method used to value inventory that assumes the most recently produced items are the first to be sold.

FIFO

First-In, First-Out, an accounting method where the oldest inventory items are recorded as sold first.

ROE

ROE, or Return on Equity, measures a corporation’s profitability by revealing how much profit it generates with the money shareholders have invested.

Investments

The act of allocating resources, usually money, with the expectation of generating an income or profit.