Which of the Following Is Not One of the Major

question 48

Multiple Choice

Which of the following is not one of the major categories of consumer market segmentation variables?

• A) Demographic characteristics
• B) Geographic variables
• C) Psychographic dimensions
• D) Situational variables
• E) Behavioristic characteristics

---

Definitions:

Price-Maker

An entity, such as a firm, that has the ability to influence the price of goods or services it sells, typically due to lack of competition.

Perfect Competitor

A theoretical market structure where many firms sell identical products, with no single seller able to influence market prices, ensuring maximum efficiency.

Withholds Output

A strategy where a firm or supplier limits the supply of a product to increase demand or prices.

Perfect Competition

A market structure characterized by a large number of buyers and sellers, homogenous products, and the free entry and exit of firms, leading to price-taking behavior.