With Its Venus Razor, Gillette Was the First Marketer to Offer

question 200

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

• A) demographic
• B) psychographic
• C) geographic
• D) family life cycle
• E) product use

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Definitions:

Contracts

Legally binding agreements between two or more parties, outlining obligations that each party must fulfill.

Intangible Property

Assets that cannot be physically touched or held, such as intellectual property or financial securities.

UCC

The Uniform Commercial Code, a set of laws that provide legal rules and regulations governing commercial or business transactions and contracts.

Real Estate

Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.