The Forecasting Techniques That Assume Past Sales Patterns Will Continue

question 136

Multiple Choice

The forecasting techniques that assume past sales patterns will continue into the future are all variations of

• A) regression analysis.
• B) random factor analysis.
• C) seasonal analysis.
• D) time series analysis.
• E) past sales forecasting surveys.

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Definitions:

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.

IMC Budgeting

Involves allocating financial resources for Integrated Marketing Communications, ensuring a strategic mix of advertising, sales promotion, public relations, and direct marketing efforts.