If Campbell Were to Offer Single Serving "Soup for One

question 136

Multiple Choice

If Campbell were to offer single serving "Soup for One" packages to small household markets,it would be using segmentation based on

• A) income.
• B) ethnicity.
• C) taste.
• D) geographic considerations.
• E) family life cycle.

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Definitions:

Social Class

An organization of society into groups based on financial and social levels.

Protestant Ethic

Belief that hard work and self-denial lead to salvation.

Weber's Theory

A set of sociological theories proposed by Max Weber that emphasize the role of bureaucracy, the importance of values and ideas, and the impact of individuals on societal changes.

Capitalism

An economic system where trade, industry, and the means of production are largely or entirely privately owned and operated for profit.