Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Equivalent

Having the same value, function, or meaning.

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The total distance traveled divided by the total time taken; often used in motion problems.

Miles Apart

A measurement of distance between two locations in miles.

Sketch

A rough or unfinished drawing or painting, often made to assist in making a more finished picture.