Which One of the Following Best Characterizes a Marketing Information

question 105

Multiple Choice

Which one of the following best characterizes a marketing information system (MIS) ?

• A) An MIS is an orderly gathering of information that is not supplied through routine reporting systems such as sales reports and accounting data.
• B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
• C) An MIS is conducted on a special-project basis when needed.
• D) An MIS requires adjustments to its techniques to adapt to environmental circumstances and is in reality part of the accounting system.
• E) An MIS involves internal information collection about employees and customers.

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Definitions:

Money Supply

The overall volume of fiscal assets in an economy, which includes cash, coins, and amounts in checking and savings accounts, at a certain time.

Rational Expectations

An economic theory suggesting that individuals make predictions about future economic events using all available information in an unbiased and informed manner.

Discretionary Policies

Economic policies based on the judgment and decisions of policymakers, as opposed to set rules or formulas, often involving changes in government spending or taxation.

Policy Rules

Guidelines or protocols that dictate the actions of an organization or government in specific situations to achieve desired outcomes.