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The Three Most Commonly Used Psychographic Segmentation Variables Are

question 21

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The three most commonly used psychographic segmentation variables are


Definitions:

Performance-Contingent Rewards

Rewards or incentives that are given to employees based specifically on their performance or achievements.

Positive Reinforcement

Strengthens a behaviour by making a desirable consequence contingent on its occurrence.

Force-Coercion

A change strategy that involves using power to induce change through pressure or the use of authority, often leading to compliance but not necessarily agreement.

Political Manoeuvring

The strategic and often subtle actions taken within organizational or governmental contexts to gain advantage, influence decisions, or achieve specific outcomes.

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