Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Two-Track Mind

The concept that the brain operates on two levels of thought simultaneously: conscious and unconscious.

Recognize

The ability to identify and acknowledge something as previously seen, known, or understood through memory or perception.

Familiar Face

The recognition of a face that has been previously seen or known, which is linked to the human ability to recall and identify individuals.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a concept often used in the context of vision.