The Final Step in the Target Market Selection Process Is

question 129

Multiple Choice

The final step in the target market selection process is

• A) implementing the appropriate marketing mix for the target market.
• B) evaluating relative market segments.
• C) eliminating market segments that are cost prohibitive.
• D) selecting specific target markets.
• E) revising the final segmentation variables based on target selection.

---

Definitions:

Reproach

Message that a failure event has occurred.

Invulnerable

The state of being immune to harm, damage, or the negative effects of something.

Vulnerable

describes a state of being open to harm, attack, or criticism, often due to a lack of protection or strength.

Active Verbal

The use of words and vocal sounds to engage actively and constructively in communication.