All of the Following Statements About Product Positioning Are True

question 29

Multiple Choice

All of the following statements about product positioning are true except

• A) product positioning decisions are not only for new products.
• B) product positioning is the customer's absolute perception of a product's attributes.
• C) effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
• D) product positioning is concerned with creating and maintaining a certain concept of the firm's product in customers' minds.
• E) when marketers position a product,they try to position it so that it seems to possess the characteristics the target market desires.

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Definitions:

Roles

The expected or assigned behaviors, responsibilities, and functions of individuals within certain contexts, such as in families, workplaces, or social settings.

Criteria Syntax

The specific arrangement and use of symbols and text to define criteria in queries and programming.

Date/Time

Functions or data types in programming and software that deal with the representation and manipulation of dates and times.

Date/Time

In computing and data management, refers to functions or data types used to represent both dates and times in various formats.