Positioning a Product to Avoid Competition May Be Best When

question 174

Multiple Choice

Positioning a product to avoid competition may be best when the

• A) competing products are priced higher than or at least equal to the new product.
• B) company has an established reputation with the consumers of that particular market.
• C) market is characterized by consumers who are not sensitive to price or value.
• D) market is characterized by consumers who are price conscious and brand specific.
• E) product's performance characteristics are not significantly different from those of competing brands.

---

Definitions:

Participants

Individuals who take part in a study, experiment, or any form of research.

Factorial

Relates to an experimental design that involves two or more independent variables and analyzes their combined effects.

Power Steering

Power steering is a system in vehicles that uses hydraulic or electric power to assist drivers in steering, making it easier to maneuver the steering wheel.

Manual Transmission

A type of vehicle transmission that requires the driver to manually shift gears using a clutch and a gear stick.