Which of the Following Is the Biggest Drawback to Using

question 131

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A)They are not strongly reflective of consumer behavior.
• B)They are difficult to measure.
• C)They give poor information about consumer needs.
• D)They do not reflect socioeconomic characteristics of consumers.
• E)The resulting segments are difficult to be reached.

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Definitions:

Petty Cash

A small amount of cash kept on hand for making immediate payments for miscellaneous small expenses.

Cash on Hand

The amount of liquid currency that a person or business has available for immediate use.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures, prompted by financial scandals.

Financial Statements

Reports that summarize the financial performance, position, and cash flows of a business over a specific period of time.