In the Context of Marketing,cannibalization Means

question 24

Multiple Choice

In the context of marketing,cannibalization means

• A) one company eating up another company's market share.
• B) sales of a new product hurts sales of the company's existing products.
• C) a product is past its prime and should be deleted from the product mix.
• D) a company illegally uses copyrights and patents from another company.
• E) sales of a new product may exceed sales of an older,more established product.

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Definitions:

Rewards

Benefits or positive outcomes given to individuals as recognition for their performance or behavior.

Inducements

Incentives or rewards offered to motivate certain behaviors or decisions.

Goal Difficulty

The degree of difficulty and the amount of effort needed to reach a goal.

Satisfaction

The feeling of pleasure or contentment that comes from fulfilling or being fulfilled by something.