Use the Following to Answer the Questions

question 69

Multiple Choice

Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 5.1.Which of the following bases is Lil' Angels using to segment its market?

• A) behavioristic
• B) frequency of use
• C) age
• D) income
• E) family life cycle

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Definitions:

Inconvenience

A mild annoyance or cause of discomfort that makes a task or situation less easy or more troublesome.

Audience Comply

The act of an audience or recipient obeying or agreeing with a request, directive, or guideline presented to them.

Direct Request

A communication approach where the speaker plainly states their needs or desires without ambiguity.

Communication

The exchange of information, thoughts, or messages through spoken words, writing, or nonverbal means.