Suppose That Marketers at Lever Bros

question 53

Multiple Choice

Suppose that marketers at Lever Bros.are trying to determine whether the use of free samples of Snuggle fabric softener was the reason for a sales increase in a particular store.The type of research conducted to answer this question is

• A)exploratory.
• B)descriptive.
• C)experimental.
• D)informal.
• E)qualitative.

---

Definitions:

Global Trade

The exchange of goods, services, and capital across international borders or territories.

Security

Involves measures and protocols put in place to protect assets, information, and operations from theft, damage, and interruptions.

Efficient Flow

The optimized movement of goods, information, and financial resources through a supply chain, aiming to reduce costs and improve speed without sacrificing quality.